In 2011, The American Alpine Club drafted a new five year plan that incorporated many new changes for the organization. They wanted to advertise these changes and increase membership. I worked closely with the marketing director at the AAC to come up with several print pieces for a campaign advertising their new benefits. The pieces I worked on included: A member packet, annual report, direct mail pieces, magazine and web ads, coupons, envelopes, donor cards, and posters.